Cold Power is a brand of

laundry Laundry refers to the washing of clothing and other textiles, and, more broadly, their drying and ironing as well. Laundry has been part of history since humans began to wear clothes, so the methods by which different cultures have dealt with t ...

detergent A detergent is a surfactant or a mixture of surfactants with cleansing properties when in dilute solutions. There are a large variety of detergents, a common family being the alkylbenzene sulfonates, which are soap-like compounds that are more ...

Colgate-Palmolive Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. The company specializes in the production, distribution, and provision of household, health car ...

. It was originally sold in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

during the 1960s and into the early 1970s, but the brand was discontinued due to lagging sales. The brand is still being sold in

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...

South Africa South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring countri ...

and many other countries. The name is derived from the fact that it is advertised as washing clothes well in cold water. The product was test marketed in northern New Jersey, specifically an ad campaign was promoted in Chester, N.J. which depicted local housewives Including the then Chester Borough mayor's wife, Jane Van Over Filiberto, who used the product and gave testimonials for television ads. In Canada, it was sold under the name 'Arctic Power'. In May 2015, Cold Power, along with other Colgate-Palmolive's detergent brands in Australia and New Zealand was sold to German company

Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany. It is active in both the consumer and industrial sectors. Founded in 1876, the DAX company is organi ...

for €220 million.

References

External links

Cold Power USA Christmas themed ad - 1971

MP3 collection of Lou Rawls radio spots for Cold Power - Circa 1969
Laundry detergents Lou Rawls songs Colgate-Palmolive brands {{product-stub